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FabIndia

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I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India – particularly those of FabIndia and Fem. Last year too, Diwali ads faced social media backlash. The media discussions on this issue continue. I came across a segment featuring adman Bharat Dabholkar in a news channel video discussing the recent ad controversies. I agree with him on a a few things while disagreeing on others.…

The fundamentals of marketing communications is believed to be the same, be it in the traditional media world or the ‘new’ digital world. Bill Bernbach, ad legend and founder of DDB said famously: ‘it is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own’. Such motivations are not going to change…