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Sabhyata and other Diwali ads, Truecaller, Tourism Australia and more: creative ads of the week

7 Mins Read

It’s natural that businesses love the festive season – be it in India or elsewhere. Every region has a season where consumer spends increase – be it Christmas or the Chinese New Year. In India, Diwali ads aim to capitalise on the consumer sentiment of celebrations, auspiciousness and traditions. Christmas-themed advertising is usually anchored on shopping, gifting, relationships and travel. Such ads have a strong dose of ‘do-good’ factor in them and mostly trigger positive…

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HP Diwali ad
In Advertising

Joyful Diwali ads and few other compelling creative ideas of the week

5 Mins Read

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. The first job of any ad is to get noticed – because of it is not, it is a waste of time, effort and monies. So, as many have noted, managing to break the clutter is actually a big deal. Festive seasons ads – either in India or in the west face an even more tougher challenge…

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