My weekly compilation of clutter-breaking creative ads is a small tribute to ad agency teams everywhere. A majority of ads are simply ignored. Ads which pass the first test of being noticed and then liked deserve some praise. Kellogg’s: the OG Most brands under-invest on distinct brand assets. A slogan, design element, brand colours – they can all become powerful tools to aid recall and serve as a cost-effective brand reminder. The most famous of…
The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of strategy to conquer the Indian market and to suit the Indian palate. Many have commented on the development suggesting that it’s a victory of sorts for Indians having made an MNC change their product strategy. But is it really? Multinationals operating in the food & beverages category such as Nestle, PepsiCo, Coca-Cola and Kellogg’s have…