The launch of Kellogg’s Upma has attracted a lot of media attention. It has been reported as a change of strategy to conquer the Indian market and to suit the Indian palate. Many have commented on the development suggesting that it’s a victory of sorts for Indians having made an MNC change their product strategy. But is it really? https://twitter.com/vinsinners/status/1330505025777508354?s=20 Multinationals operating in the food & beverages category such as Nestle, PepsiCo, Coca-Cola and Kellogg’s…