The most important measure for any ad is not how well it was liked – it is noticeability. When an ad goes unnoticed it is a colossal waste of time, money and effort. Unfortunately, a majority of the ads out there suffer this fate. In that context, ads which are noticed, liked and recalled deserve credit. My weekly collection of clutter-breaking creative ads are a tribute to such collective efforts of brand teams everywhere. This…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week. In this week’s list, a provocative campaign for Tiffany’s, a 5-minute movie for Discord and…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…
Of late, there’s been a discussion in Indian media on the importance of a brand’s country-of-origin in purchase decisions. It has been triggered by the decision by the Indian government to ban a bunch of apps of Chinese origin – TikTok being the most popular of them. Also recent geopolitical developments, tensions between the governments and the media visibility have created a mood of resentment among a lot of Indians about China and as an…