Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price of news papers & magazines would be prohibitively expensive for the reader. In markets like India, major dailies and magazines have been incredibly affordable. When the television industry took off, both GEC and niche channels depended on advertiser monies for support. Since the rise of internet media brands, display ads have contributed to their sustenance.…
There was a time when news was what we read in the papers about events which happened the previous day. Opinions and commentary about news were left to editorials and periodicals. Later television channels became our go-to destinations for live news – such channels had the power to shape our views on current affairs too. The digital age ushered in a 24×7, ubiquitous, all-pervasive news through social media. In my view this re-shaped news landscape…