Switzerland’s most renowned newspaper, Neue Zürcher Zeitung went fully digital. In order to inform the public about the new digital strategy NZZ chose to surprise its readers on the newspaper’s very own front page entirely written in binary code. Agency: Jung von Matt
Sweet little activation idea for Coca-Cola in Singapore. Nice fit with the brand promise of ‘Open Happiness’. Agency: Ogilvy As far as activations, go this would be one where the brand idea is conveyed in a subliminal way; unlike others which are action oriented. Either way, new media offers such wonderful opportunities to bring the brand promise alive. It takes some out of the box thinking to associate Christmas, carols, the deaf and Coca-Cola. And…
Loved the thinking behind this project for Harley Davidson. It started off with a genuine consumer-driven business problem: how do you get someone to truly experience a Harley Davidson in a typical, traditional test drive that only lasts for about half an hour? The solution: a 24-hour test drive. That in itself is a brilliant idea for the category and the brand. The idea is further enhanced by the ‘Open Road Film Festival’ where film…
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time of 3 min, 30 secs) to be telecast in the history of Indian advertising. Prison Break is an extremely fast paced, gripping story, where a bunch of foreign convicts plan to escape from an Indian prison during the India Pakistan match. Tata Sky+ HD is somehow involved in intercepting this plan. While the ad has…
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a 1GHz processor or anything remotely technical about the camera or the lens. Yet it makes for compelling viewing. I am sure it makes many non-iPhone owners just a tad positively inclined towards the iPhone. While it is one of the best commercials to come out of Apple in the recent past, it reflects a long-standing…
Music: Here comes the Hotstepper – Evian remix by Yuksek Agency: BETC Directors: We are From LA Production team: Iconoclast & Mikros ‘Live young’ and the baby dance have become trademark Evian messages over the last few years. Their ‘roller babies’ video became a viral sensation across the globe, garnering a staggering 63mn views thus far. The visual hook of dancing babies and the print version of it have become iconic brand properties. Instead of…
Aside from all the drama of scam ads and controversies surrounding returned awards, there is one other aspect of Indian ad awards that hasn’t been debated much: the total local lack is social media smarts around the event. One might argue that given the larger issues, it’s a trivial matter, but its not. For years now, the global ad awards – Cannes, Clio, Lynx, Effies, AME, AdAsia and so many others have marketed their events…