Music: Here comes the Hotstepper – Evian remix by Yuksek
Directors: We are From LA
Production team: Iconoclast & Mikros
‘Live young’ and the baby dance have become trademark Evian messages over the last few years. Their ‘roller babies’ video became a viral sensation across the globe, garnering a staggering 63mn views thus far. The visual hook of dancing babies and the print version of it have become iconic brand properties. Instead of trying to fix something which ain’t broke, the new video takes forward an already successful idea. To me its a smart move rather than a lazy move. As always, execution is key in these kind of films and the production qualities deliver on that score. What say?