The mobile services war heats up again with the entry of Aircel – a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India, in New Delhi. They have also roped in M S Dhoni as it’s brand ambassador. Delhi already has six mobile operators and Aircel’s new TVC urges consumers to move on.
Dhoni is competent in this TVC (by the way, he looks decidedly bored in the still pictures over at the website) and the attempt to caricature other Indian players like Harbhajan Singh and Sreesanth is likely to be amusing to many. And Dhoni seems to be the poster boy of Indian cricket and a big hit among the teeny-boppers, judging by the comments over at YouTube.
Everyone seems to be betting on number portability – though no one is sure when it will happen. Even if it were available today, is the list of features outlined here, likely to get people to switch? It was not apparent to me how the services mentioned here – travel, cricket etc., aren’t already available in other networks. Any comments on the ad?