Seen and noted: palindromes for Fiat Linea

Ads for cars with parking sensors seem to be all over the place. There was this wonderful one for Volkswagen Golf and several others thereafter. I guess there finally was some new news when it comes to a car’s features. Here’s an interesting creative idea for the same feature in Fiat Linea.

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Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil. Via Ads of the World.

Interesting use of palindromes to convey ‘going forward or backward is just the same’. One could say this interpretation of parking sensors is a bit stretched. And what’s with an English ad in Brazil?

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