Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. It was an unusually slow week and I struggled to compile the list. Here are my picks for the week ending 18th March, 2016: Flipkart, IPL, Vodafone and more.
IPL: Fun. Fans. Fantastic
The IPL carnival is upon us and this film captures the ‘cricket as entertainment’ thought.
Agency: Ogilvy. The track is from a Malayalam-Tamil film called Neram.
It takes a brave client to approve this script as it doesn’t have a traditional story or a twist in the tale. The memorability of the ad depends entirely on the execution and that’s where the agency & film production house have done a fantastic job. The casting is spot on with superb performance from all three actors.
Agency: Lowe, Bangalore
Osteoporosis Run & Walk: Spine
Clever, visual-pun led print ad after a long time.
Agency: Bailey Lauerman, Omaha, USA. Via.
And then there was this campaign for Vodafone from Germany. It looks good, has fantastic art director but I wasn’t sure about the messaging. If one is lying to a doctor about dietary habits of the week, that comes through in the call? That’s a bit of a stretch.
Any other ads which caught your eye?