In Canada, buying a pair of Police sunglasses will help the Vancouver Police Foundation. Apparently, all the proceeds from the sale of Police glasses are used to fund Vancouver Police crime-prevention projects and early-intervention community outreach programs. In a fun take on this proposition, DDB has created a campaign with a proposition, ‘wearing the glasses supports the cops, not make you one’. Loved the David Caruso (CSI Miami)-like punch line said for effect.
Agency: DDB Canada