Buying these Police sunglasses will make you feel like a cop, not make you one


In Canada, buying  a pair of Police sunglasses will help the Vancouver Police Foundation. Apparently, all the proceeds from the sale of Police glasses are used to fund Vancouver Police crime-prevention projects and early-intervention community outreach programs. In a fun take on this proposition, DDB has created a campaign with a proposition, ‘wearing the glasses supports the cops, not make you one’. Loved the David Caruso (CSI Miami)-like punch line said for effect.

Agency: DDB Canada

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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