Apple’s success in retail, through its company-owned Apple Stores has been a subject of many articles & case studies. The fact that it is a success against all odds and its high sales- per-square-foot has been highlighted by many. My experience of a true-blue Apple Store is limited as I have frequented the reseller operated smaller outlets in India mostly. Though I have visited the Apple Store in Zurich a few years ago, I was…
Switch on FM radio in any Indian city (any city for that matter) and you are likely to be bombarded with almost the same kind of advertising. Ads which lack any kind of creativity, follow a template and virtually spell it all out for the consumer. What the advertiser wanted to say about the brand including all its features (not just the most important, relevant one) and call to action. On television too, most ads…