ArchiveAugust 2014

Why I don’t like native advertising the way it is defined

W

There’s been considerable discussion around native advertising (good reads here and here) of late. For the uninitiated, Wikipedia defines native advertising thus: it is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in...

Vodafone UK: bringing families together through shared data plan

V

Mobile phones are considered the death of family time. In public places, it is common to see each member of a family staring in to their mobile phone screens, keeping to themselves…conversation be damned. In this context comes a new campaign for Vodafone UK’s family sharing data plan, Red+.  The ads position it as an enabler of sharing and hence bringing families together...

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