ArchiveJune 2015

Of celebrity endorsements and accountability


In the case of Maggi, the agency's job was to best convey the brand proposition - 'health bhi, taste bhi' or whatever is the communication objective. The use of brand ambassador was just a part of the strategy to meet the objective. It is unlikely that the agency or the brand ambassador would have been aware of the ingredients and their permissible levels. As rightly pointed out here, the brand...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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