Honda HR-V: when CG meets idea

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‘Great execution, no idea’ is an accusation levelled at many ads with dazzling, jaw-dropping computer graphics. At least, I have heard that a lot in my ad agency days. Two new spots for Honda’s new HRV Crossover prove (if proof was ever needed) that sometimes execution can go hand-in-hand with an idea.

The first one deftly brings alive the idea that every new Honda model was inspired by a previous great model from Honda – both pedigree and design credentials established.

Another one brings alive the idea that getting something right usually means ‘losing’ something else (as the Hindi saying goes, ‘kuch paane ke liye…’) – there is a give and take. The link to Honda HR-V: The crossover that gets everything just right.

Agency: RPA

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