Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 27th May, 2016: Cornetto Commitment Rings, Verizon and more. Cornetto: Commitment Rings The popularity of streaming services like Netflix and the reality of binge watching has resulted in new kinds of relationship strains: the urge to cheat…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 20th May, 2016:Getty Images, Budweiser and more. Getty Images: Endless Possibilities AlmapBBDO has created some great work for Getty Images (among others) in the past. The theme has been consistent – dramatise the range of stock image…
The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing – be it 3D printing, social media, branded apps, virtual reality or native advertising. All this has resulted in many pundits calling out, rightly so, much of the BS. The charge against this trend is that everyone gets caught up in jargon and tactical stuff forgetting that the basics of advertising has not changed even today.…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business practice. Yet, within such an outlook there are reasonable restrictions. Tobacco marketing, for example, has such restrictions in many countries; in India, sale of tobacco products is not permitted near a school. Such measures are taken to reduce chances of children being influenced by harmful products which are anyway aimed at adults. Tobacco companies willingly…
It is no secret that marketing & advertising is not held in high esteem when it comes to professions. A doctor or engineer is considered to be doing a more meaningful, cerebral job than an advertising or marketing professional. In my view, there is some truth in it. What it takes to become a doctor or engineer is a rigorous test of the intellect in terms of entrance exams and the degree course. In contrast,…