ArchiveDecember 2017

Guest post: My #advertising heroes don’t wear Spandex

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Seven long years after I quit the business, my old (he’s really old) and dear friend Lakshmipathy Bhat asks me to dust the cobwebs and speak about the heroes who in some way, shape or form, are responsible for where and what I am today. Men who honed my writing skills, men who taught me to respect deadlines and yet deliver my best within seemingly impossible time-frames; men who taught me the...

7 top creative ads of the week: Coca-Cola, Nike, HP and more

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few creative ads which caught my eye, the week ending 15th December, 2017. Coca-Cola: a magical thank you Every brand trying to capitalise on the spirit of Christmas has their ads anchored on these aspects: ‘sharing, kindness, love, and the spirit of good will’. It is all the relevant...

Condom ad ban: protection of a different kind

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In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under criticism – ansee some reactions here, here and here. ‘It is moral policing’, ‘our kids need sex education’, ‘our kids have access to more risqué content everywhere from movies to the internet’ are some of the arguments put...

BBC One, Google Maps, Lyft and more: 7 top creative ads of the week

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few creative ads which caught my eye, the week ending 8th December, 2017. BBC One: The Supporting Act Christmas is the season where brands belt out feel good ads with sharing, caring as common themes. Most of these ads tap into emotions, with very little rational feel to tug at the heartstrings. A...

Views on Zomato outdoor and the MC-BC controversy

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An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as it had several good things going for it (a) it passed the first test of any advertising – to get noticed (b) the creative execution was largely based on popular culture references and brought a smile (c) they were best suited for a fleeting medium like outdoor – snappy...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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