Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few creative ads which caught my eye, the week ending 15th December, 2017.
Coca-Cola: a magical thank you
Every brand trying to capitalise on the spirit of Christmas has their ads anchored on these aspects: ‘sharing, kindness, love, and the spirit of good will’. It is all the relevant for Coca-Cola as Santa has been featured in Coke ad since the 1920s. There are great many stories about the close association of Santa’s imagery and that of Coke’s. This spot blends in a lot of elements relevant to the digital world – like ride sharing, use of Instagram-like images and so on. It is a sweet spot with an expected ending but a feel-good one, nevertheless.
Agency: Pereira O’Dell
ICRC: Every parent’s worst nightmare
The objective: raise awareness about families separated by conflict, violence or natural disaster. A new film for International Committee of the Red Cross does that well by juxtaposing real footage of parents panicking after being separated from their children in public spaces like malls.
Cat footwear: born from bulldozers
How do you capitalise on the imagery of a well known brand in the construction industry for an extension brand in fashion? Here’s how.
Agency: Young & Laramore, Indianapolis, USA
In typical P&G style, everything starts with data: “Whilst 80% of UK mums say it is important to thank their midwife, only 58% actually do so. As a result, 1 in 3 midwives feel underappreciated”. Armed with this information, Pampers created this video which pays tribute to midwives. The campaign aims to deliver a ‘thank you’ to each of UK’s 40,000 midwives – for every ‘thank you’ shared on social media with the hashtag #ThankYouMidwife, Pampers will donate £1 to charity. The creative idea is a twist on the carol, ’12 days of Christmas’.
Agency: Saatchi & Saatchi
In America, as with many other parts of the world, people are experiencing polarization driven largely by political affiliations and fueled by social & ’24×7′ media. A new film dramatizes the story of a family dinner gone awry thanks to differences of political opinion. Not surprisingly, a HP saves the day.
Anomaly: Dear Satan
Here’s a wicked Christmas film whose premise is based on a simple typo. A little girl’s Christmas wish ends up reaching Satan, instead of Santa. What follows is dark humour which makes for riveting viewing (the narration by Patrick Stewart adds character too). The film is meant to showcase the creative and production chops of the agency.
The agency revealed press coverage on the film in a tongue in cheek manner too.
— Anomaly (@Anomaly) December 14, 2017
Agency: Anomaly, London
Nike: Hyper Court
Nike Hyper Court is an on-court digital experience that unlocks exclusive basketball content without the need for data, to inspire Manila’s basketball players to improve their game.
Agency: BBH, Singapore
Which one was your favourite? Comment in.