ArchiveDecember 2018

Combiflam IcyHot, #SachMein, Disneyland Paris and more: 8 top creative ads of the week


We come across hundreds of commercial messages everyday. A majority of them go unnoticed. Only a handful get our attention and perhaps even smaller number remain memorable. Here are a few which caught my eye this week: Combiflam IcyHot: Strong pain Advertising for consumer goods – be it everyday food and beauty products or OTC drugs have a predictable template. Setting up a a problem and...

#startalittlegood, @Qantas and more: 6 compelling creative ideas of the week


Every day we see hundreds of commercial messages. But only a handful of them are even noticed. An even smaller number of such ads strike a chord and become memorable. Herewith a few creative ideas which caught my attention over the last week. The Shower: Hindustan Unilever Advertising is meant to fulfil many objectives – from creating awards, building affinity, changing perceptions to...

No, not all products & services are remarkable


A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of consumers and have very little scope to have truly differentiated product features.In his book ‘This is marketing’ Seth Godin outlines these steps: A...

Lyft, Audi, Aviation Gin and more: a round up of the week’s top creative work


The Christmas ad season is almost over. But perhaps the best Christmas-themed ad this season was out this week. And then there were some interesting design and social media campaigns. Herewith with a few compelling creative ads which caught my eye last week. Lyft: Nope/Yep The promise of taxi aggregator services like Uber, Ola and Lyft is one of convenience: it is an ‘anytime...

Elkjøp, LIDL and more: compelling creative ads of the week


Christmas ads from big UK retail brands get global attention. This week I came across enjoyable Christmas-themed ads from Sweden & Norway which are unlikely to get that kind of mileage but were just as compelling. 1. Elkjøp: To Give More Elkjøp is the largest consumer electronics retailer in the Nordic countries. In this ad, they want to convey a simple message: a gift can be more than a...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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