No, not all products & services are remarkable

A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of consumers and have very little scope to have truly differentiated product features.In his book ‘This is marketing’ Seth Godin …

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Elkjøp, LIDL and more: compelling creative ads of the week

Christmas ads from big UK retail brands get global attention. This week I came across enjoyable Christmas-themed ads from Sweden & Norway which are unlikely to get that kind of mileage but were just as compelling. 1. Elkjøp: To Give More Elkjøp is the largest consumer electronics retailer in the Nordic countries. In this ad, …

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Ad agency mergers: will it solve the real problem?

A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman to form Wunderman Thompson. The need for the merger and the logic behind the branding (Wunderman first) is widely believed to be a reflection of industry compulsions. Specifically, digital. What everyone means by that is …

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