If an ad is not noticed, everything else is academic. Unfortunately, a majority of the ads go un-noticed. Among the few which catch our attention, only a smaller number remain memorable. Here are a few creative ads which caught my eye this week: Coke: a print ad you can hear The human brain is conditioned to imbibe the familiar in such a manner that it automatically evokes visual and other sensory cues associated with it.…
It’s not been a week of rich pickings when it came to clutter-breaking creative ads this week. My picks include TV spots from Apple on the occasion of Earth Day, AT&T about the future of technology and a blast from the past from Tide. Apple: Don’t Mess With Mother ‘Seeing is believing’ when it comes to the capabilities of a mobile phone’s camera. While many handsets in the Android presented a laundry list of tech…
My weekly pick of compelling creative ads includes an outdoor campaign from IKEA in the UK, a call from Samsonite urging people in India to cast their vote even if it means travelling to another state or city and more. IKEA: Steps In advertising some categories and tasks are considered ‘boring’ – typically industrial products and requests like brochures or select tactical ads. A campaign to announce the opening of a new retail store could…
As with everything that we consume in the form of media or entertainment – books, movies, news articles and music, a large part of advertising goes unnoticed as it is not remarkable. We are exposed to hundreds of commercial messages everyday. Only a handful of them get our attention and an even lesser number stays in memory. Here are a few creative ads which caught my eye this week: Audi: Because you don’t always drive…