ArchiveSeptember 2019

Of advertising awards and entry submissions

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At the outset, a disclaimer: I am not a veteran of judging creative award shows. I have not reached a stage in my career where I have ever been invited by major award shows to be a jury member. Of late, a few award shows have invited to be a part of their online jury where one is asked to rate award submissions on a few parameters. Based on this limited experience and general observations over...

10 top creative ads of the week: @mumbaimirror, #TheBigBillionDays, @sandyhook and more

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I have been blogging for over 10 years now. Some of the posts have been about my views on trends in the the world of advertising & marketing. Over the last few years I have tried to post a compilation of clutter-breaking creative ads every week. Here’s a collection of ads which caught my eye the week ending September 20, 219: Mumbai Mirror: Power of Print Last week, the city newspaper...

Tide, Delta and more: 6 top creative ads of the week

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Every week I attempt to share a few creative ads which caught my eye. While we are all exposed to hundreds of commercial messages every day, most of them go un-noticed. Only a handful are noticed and recalled. Here are a few ads which caught my eye this week. Tide: Laundry Night Research shows that for most Americans Sunday night is reserved for laundry. Armed with this piece of information...

‘Captain Fantastic’ from @RoyalMailStamps, Heinz label, @Beco_UK #StealOurStaff and more: 8 creative ideas of the week

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I missed my blog post last week but over the past few years I have attempted to share a compilation of creative ads every week. Everyday hundreds of commercial messages – be it TV ads, web banners, billboards, tweets or radio spots are aimed at us. A majority of them are simply ignored and only a handful are noticed and remembered. Here are a few creative ads, which caught my eye last week:...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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