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March 2020

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Advertising COVID-19
Featured

Advertising in the time of COVID-19

There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic to marketing as advertising. But thanks to media attention many equate marketing to be just about planning and implementing ad campaigns. As Mark Ritson points out in this brilliant article, says: Marketers have been gradually but consistently moved from product, price and distribution decisions by their companies because marketers at many companies are simply not…

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Incredible India
Advertising

12 creative ads from the archives

Every week I attempt to share a few clutter-breaking creative ads. Occasionally, I comment on industry trends and topics. This week, there weren’t very many new ads of note. So herewith an assortment of ads, new & old (from my vast collection of ads). Brands have come to see every occasion or major news event as an opportunity to advertise. The current Coronavirus global crisis is no different. As this article points out, ‘many are…

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Consistency in advertising
Featured

Consistency vs change: the eternal struggle in marketing & advertising

In 2016, consulting company R3 Worldwide carried a report on ’40 client-agency relationships that have stood the test of time’. While the average length of the top 40 relationships was a commendable 22 years, the benchmark was 3.2 years. It would be interesting to see if there have been any major changes four years hence and know of the average client-agency tenure today. One can safely bet that a majority of client-agency relationships are short-lived.…

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Porsche classic ad
Advertising

4 top creative ads of the week: Apple, Direct Line, Lurpak and more

It did not feel a week of rich pickings when it comes to creative ads. Over the last few years, I have attempted to share a handful of compelling creative ads across TV, print, outdoor and ‘new media’. This week’s compilation includes ads from Apple, Direct Line and Lurpak. Apple: Hermitage When most of the industry players in the Android world were regularly listing technical specifications in marketing collateral and advertising, the ads for iPhone…

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Advertising clutter
Featured

People don’t care about advertising, but that’s only half the story

A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and then a rebuttal. Both these got me thinking if the advertising profession worries far too much about its output and impact on society. Undoubtedly, advertising plays a critical role in commerce – brands are built and employment generated with advertising as an important catalyst. Advertising also sustains the media business subsiding the cost of periodicals…

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Creative ads Honda
Advertising

Honda Civic, Burger King and more: 6 top creative ads of the week

This past week advertising industry trade portals and social media feeds were filled with creative ads on the occasion of International Women’s Day. As with most advertising, a majority of them were just adding to the noise. Moreover, only a handful of such occasion-led ‘topical’ campaigns have a connect to the brand and are relevant for the occasion. Brand teams are driven by FOMO worrying that not putting out ‘something’ on an occasion will be…

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