4 top creative ads of the week: Apple, Direct Line, Lurpak and more

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It did not feel a week of rich pickings when it comes to creative ads. Over the last few years, I have attempted to share a handful of compelling creative ads across TV, print, outdoor and ‘new media’. This week’s compilation includes ads from Apple, Direct Line and Lurpak.

Apple: Hermitage

When most of the industry players in the Android world were regularly listing technical specifications in marketing collateral and advertising, the ads for iPhone were focused on features & benefits. Over the last few years, the lead players in the Android world are relying less on highlighting just the numbers but conveying what they mean in terms of better gaming experience etc. The quality of the camera has become a deal breaker of late. Here too, while many have highlighted just the megapixel numbers Apple launched the ‘Shot on iPhone‘ campaign which was a much more credible demonstration of the quality.

In continuation of that approach, to demonstrate the battery power of the iPhone 11 Pro, Apple has released a 5 hour+ video. It is a ‘A cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia’ and shot in one continuous take, on one battery charge. There is still a small twist in the tale when it is revealed that there was 19% battery still left.

You can view the full 5-hour video here.

AirPods Pro: Snap

This reminded me a bit of the iPhone 7 Plus commercial which dramatised the portrait mode of the camera by conveying that the world disappears into the background when the subject is in focus. The Active Noise Cancellation feature of the AirPods Pro is equated with being able to shut out the world.

Direct Line: We’re On It

UK’s leading direct car insurer, Direct Line has launched a new campaign with a clever, endearing idea to highlight their fast service: they get to the scene even before super heroes do. The production quality is top class, the ads are entertaining, bring a smile and drive home the point. What more can one ask for?

Agency: Saatchi & Saatchi

Lurpak: Where There Are Cooks, There Is Hope

The brand’s last few campaigns were a visual delight. This one is too with an additional message to take up cooking at home, as cook can do good – from settling feuds to healing the sick. It’s all held together with the strap line ‘Where There Are Cooks, There Is Hope’.

Agency: Wieden+Kennedy

Classic ads: Porsche

Fallon McElligott produced some memorable, iconic campaigns in the early 90s. Among them were a series of print ads for Porsche with some great, pithy writing – an art rarely seen these days in print ads.

Agency: Fallon McElligott

Which one was your favourite? Comment in.

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