Trident Fresh: mess with your head


I have always been fascinated with creative work that brings in a fresh perspective to what are seemingly hackneyed or cliched propositions. ‘Transporting you to another world’ is a common enough theme in food advertising. Providing an analogy of the effect of consumption is also a theme often seen. The key to a refreshingly different rendition of these ideas is the one-line perspective that is brought.

Trident gum’s new advert, created by JWT London takes forward the wonderfully crafted proposition: ‘Mess with your head’.

Agency: JWT, London

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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