I have always been fascinated with creative work that brings in a fresh perspective to what are seemingly hackneyed or cliched propositions. ‘Transporting you to another world’ is a common enough theme in food advertising. Providing an analogy of the effect of consumption is also a theme often seen. The key to a refreshingly different rendition of these ideas is the one-line perspective that is brought.
Trident gum’s new advert, created by JWT London takes forward the wonderfully crafted proposition: ‘Mess with your head’.
Agency: JWT, London