Müller, the UK-based dairy brand has been a subject of my fascination for some time now. They have taken a basic product like yogurt and infused fun into it. Also, the way they have managed their brand extensions and product offerings across different target groups, usage occasions is interesting. A new TV commercial with a campaign theme of Wünderful Stuff is doing the rounds of ad blogs.
The idea of a robot turning everything into lovable cartoon characters (and thus creating mood transformation, I guess) is not exactly new. But the ad is riveting thanks to some mind-blowing CGI. And as we know from the movies, you can’t go wrong with feel-good stuff. Wünderful.