Clutter-breaking creative ads are hard to come by simply because they are hard to make. Only a handful of ads that are produced get noticed. An even smaller number will be remembered, recalled and linked to a positive association for a brand. So here’s to all those who work hard in crafting clutter-breaking creative ads which resonate with their audience. Here’s a short compilation of ads for the week ending October 30, 2020. GE: Building…
Every week (OK, almost every week) I try to share a compilation of clutter-breaking creative ads. This week, I came across couple of funny ads for Amazon Alexa and some compelling ads for Nike, McDonald’s and more. Amazon Alexa: ‘Ironing’ and ‘Opera’ Among the basics of advertising is to figure out the difference between ‘feature’ and ‘benefit’. As I have said in an earlier post, effective ads bring alive the benefit of a feature. Sometimes,…
Cutting through clutter and being noticed is job No.1 for any ad. Unfortunately, the marketing & advertising collectively wastes millions of dollars in production and media monies on run-of-the-mill ads which are simply ignored – not even disliked. I attempt to share a compilation of creative ads every week (and some commentary on industry issues occasionally). Here are some compelling creative ads I noticed week ending Oct 9, 2020: Flipkart Big Billion Days: double roles…
Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment, consumer trends and changing times? Deep down, the fundamentals of advertising and marketing have and will remain the same forever. Products & services have to meet a genuine human need, solve genuine problems or capitalise on valid opportunity. Communication has to break the clutter, offer a proposition which is relevant in…
Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week’s creative picks include a hilarious spot for Australian shoe-maker R.M. Williams starring Hugh Jackman, a clever print ad for Grin scooter rentals and more. R.M.Williams: Maximum Jackman Maximum Effort, the creative agency started by Ryan Reynolds (‘We make films, TV and content for the personal amusement of Ryan Reynolds. We occasionally share them…