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September 2021

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Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: B&Q: later means never As…

I wasn’t able to post anything new in my blog for a couple of weeks. Here are some creative ads from recent times which caught my eye and have gained visibility in social media too. Cadbury Dairy Milk: recreating the ‘cricket’ ad ‘Kuch khaas hai zindagi mein’ (‘There’s something special about life’) was part of an iconic ad from the late 90s. Those who were young adults at that time (and even those growing up…