I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining about the agency’s ‘toxic’ work culture) posted by its ex-employee on Glassdoor. The official response from the agency justified late nights, working on weekends and even giving up on personal life as normal – almost an expected thing to do to survive and get ahead in the advertising business. I happened to go through a…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: BunBun Paprika: Bollywood Badass I find ads from Thailand…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Prostate…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so) in India. Both the ads are anchored on cheap word play around the brand name and lewd. In one ad, four men at a department store aisle look in the direction of a woman and ask, “Hum char, aur ye sirf ek? Toh Shot kaun lega?” (‘There’s four of us and just one of it? Who will take…