Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get their ads noticed, recalled and liked. Difflam Spray: Usual Sorespects Some creative ideas don’t need any copy at all to…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly compilation of clutter-breaking creative ads is a small tribute to brand teams everywhere who manage to pull of good work despite so many hurdles such as poor briefs and subjective approval processes. Here’s a collection of ads and other creative ideas which caught my eye this past week: Allianz: start making cents While the…
Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising. It is seen as a great opportunity to create awareness, affinity, drive sales and imbue a brand with ‘cool quotient’ just by association. The ad meant to be aired on the…
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled in two blogs: one dedicated to news about Apple (I was thrilled with the name – Mac Love Not War)…