Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Here are some ads which caught my eye this past week. Heinz: the wait Can meaningful product differentiation be possible in a category like ketchup? Heinz enjoys a lot of popularity and loyalty. In 2023,…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. iPhone: check in Deciphering the difference between a feature of a product or its and its resultant benefit is a key skill that very few communication planners, creatives and brands have mastered. For example, it’s quite natural to view…
Every week, I attempt to share top creative ads – the ones which managed to break through clutter, be noticed and leave an impact. Occasionally, I opine on trends relevant to the ad industry such as moment marketing, controversies on social media and so on. Here are a few recent creative ads which I loved: Deutsche Depressionshilfe In terms of creative technique, leading up someone on a certain path and then provide a twist in…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Native: Unbelievably Good Founded in 2015, Native is a personal care company that makes personal care products from naturally-derived ingredients. In just two years it was acquired for $100 mn by Procter & Gamble. A new set of ads…