The process of creating advertising is not as easy as it might look to the outside world. Creative ads are those which still get noticed despite challenges like vague briefs, whimsical approval system and such like. My weekly compilation of creative ads is a small tribute to agencies & brand teams. This week, views on current advertising trends and a collection of creative ads. The moment marketing bug The moment marketing trend is driven by…
Every week, I attempt to curate clutter-breaking creative ads. Occasionally I share some views on industry trends. This week my compilation includes ads from South Africa, India and UK among others. Chicken Licken: make your family proud Sometimes, a round about way of connecting the product to a seemingly unconnected story works if the build up, the plot and script is interesting and very importantly – the ‘aha!’ moment has a link (however tenuous) to…
Every week, I attempt to share a compilation of creative ads. Occasionally some commentary on the business of advertising. This week, aside from a handful of creative ads, some views on advertising for luxury brands. Prada: The Galleria Planning and executing advertising for luxury brands is very different from that of ‘regular’ brands (including the premium brands). In select categories such as fashion & fashion accessories (watches, for example), perfumes, real estate, automobiles and resorts…