Every week I attempt to compile a collection of clutter-breaking creative ads. Here are a few which caught my eye this past week or so. Monzo: money feels different Europe is considered a pioneer in offering digital-only banking services. I have heard of brands like Revolut and Monzo before. Compared to traditional brick & mortar branch-banking based legacy brands, these services promises ease of use and personalisation as core benefits. The concepts of a physically…
Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. O Boticario: Tempest Many brands see Mother’s Day as an opportunity to advertise. In a way, they make it about themselves and not about mothers. A majority of such efforts force fit the brand in the…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…