‘What’s better than an ad with Dua Lipa? An ad BY Dua Lipa’ says the social media post from Porsche. Aside from this, there were ads from Uber & Fila which caught my eye this week – as party of my weekly compilation of clutter-breaking creative ads. Dua Lipa for Porsche: all electric During my ad agency ads, I remember seeing print ads from ad agency Fallon McElligott for the brand – many of them…
I usually spend some time over the weekend to watch new ads, read about the latest campaigns and curate a list. On most occasions, the pickings are poor. On rare occasions, such as last week there is a surfeit of good work. Nike: Winning isn’t for Everyone Relatively speaking, Nike has a much higher share of ‘on-brand’ and ‘much talked about’ ads. Even for them, there can phases where it feels they haven’t given that…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies & brand teams because even creating which are simply noticed – not ignored, is so difficult. In that context, where a majority of ads are simply not seen it’s a huge achievement to create ads which are noticed and liked. Channel 4: Paris 2024 Paralympics – Considering What? The team at the in-house creative department of…
“Ninety percent of everything is crap” goes the adage known as Sturgeon’s Law. Same is true for advertising too. Breaking through the information & media clutter with creative ads is not easy. Every week, I attempt to share a few such ads which caught my eye. Here are a few ads from the past week or so. BBC: Paris Olympics 2024 Close on the heels of the Paris Olympics theme film from Omega, comes this…
As with every week (well, almost) I present a short compilation of ads which caught my eye. This week: more moment marketing, quirky ad for Visit Oslo among others. Visit Oslo: is it even a city? Selling a destination – be it a city or country is not comparable to selling a consume product or durable. First, consumers seek an experience visiting a new tourist spot. That may not always be the case with other…