Every week I attempt to share a curated list of creative ads. This week, the best ads in my book include new work for UPI in India, StreetEasy in the US and Aruba Tourism in South America, among others. UPI: offer credit on UPI Unified Payments Interface (UPI) is an ‘instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones’. In India, both consumers and merchants have adopted this payment mechanism…
The logo of the newly formed JioHotstar was revealed recently. As with most things creative – advertising, cinema or a logo design, opinions followed. I understand that people have a right to criticise what they see on media. Logo change in particular has come under severe attack in the past. Airtel, GAP, Canara Bank, Google Chrome and more have been criticised after a brand identity change – big or small. Two factors are at play:…
At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production (usually top of the line) and celebrity endorsements (which is also common) no wonder marketers seen to extract maximum ROI for their efforts. No wonder that many campaigns for Super Bowls seem to ‘try too hard’ to be different. Hence they resort to zany humour, outlandish plots, celebrity…
Every week, I attempt to share a curated list of clutter-breaking creative ads. Occasionally, I share some views on industry trends. This week’s blog post is a compilation that includes ads for Native RO and Glenmorangie among others. Native RO: filter toh pagal hai In India, Eureka Forbes was synonymous with water filters for home use. Brands like Kent RO tried to eat into the share without taking a direct, combative stance of ‘why better’.…