Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads from Dream11 released to coincide with the new season of IPL were much talked about. A new set of ads from Dream11 among others, are part of my list this week. Dream11: who is in your team? The context: IPL is a much sought-after media property in India. It can be compared to the Super…
Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It’s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. Most of them are mediocre and hence it is so refreshing to see a genuinely creative ad which ticks all…
I have been a fan of magazines since I was a kid. I don’t know what it is about them that I find attractive. Maybe it’s the writing, the story ideas, the design, the ads one sees in them or they all come together magically. I used to crave for National Geographic, LIFE, New Yorker and Forbes among the international titles. Among Indian magazines, I recall imprint (yes, spelt with a lower case i), MOVIE…
Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share some views on issues relevant to the ad industry. This week, ads from Sky Bet, Axe and more: Sky Bet: Cheltenham Festival Some lines convey great copywriting at one glance and bring a smile. The one about GOAT being a horse is one such. This campaign released a couple of weeks ago for a racing…