Every week, I attempt to share clutter-breaking creative ads. This week: work from Kia Canada, Astronomer as part of its PR for crisis management and more. Kia Sportage: tech talk Any product – be it a consumer durable or automobile has a set of features. Most of the advertising for such simply list such features hoping that consumers would see value. Only a handful go on to create advertising that explains the benefit of these…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week: ads from Nedbank, Apple, Sony Entertainment Television and more. Nedbank: Meet Anna & Yuto Many popular ads tell interesting stories – long before ‘storytelling’ was marketed as some sort of new invention in the era of digital campaigns or some rare skill which has to be learnt. Nedbank tells the story of Anna & Yuto in a format that has…
I publish a curated list of clutter-breaking creative ads almost every week. In this week’s compilation TV spot for Volkswagen Tera, outdoor for Audi and more. Volkswagen Tera: Arrivals We’ve seen brand collaborations and product placements in movies. Apple was known to swing such deals in popular TV shows and Hollywood productions. In Brazil, Volkswagen has partnered with Netflix for the launch of Volkswagen Tera which is quite unique in thought and bold in execution.…