My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best ads of 2025. Here’s the second and final part. Hope you enjoy it. Five Star chicken: death of a salesman The hallmark of any top-notch advertisement is the right combination of creative strategy and execution. It takes a lot of smarts to figure out what needs to be said and then the ‘how it needs to be said’.…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are in vogue as we revisit the best creative ads of 2025. Dreamies: Ad Attack Food advertising has a common proposition for both humans and pets: it is so irresistible that you’ll go to any length to get it or safeguard it from others. DREAMIES™ from Mars set up what looked like a regular vinyl billboard…
A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity. My weekly compilation is a small tribute to brand teams who manage to create work that’s noticed. Uber Eats: get almost anything Unlike in India where Swiggy & Zomato seem to dominate the ‘delivery everything’ in the quick-commerce category (through Instamart & Blinkit), Uber Eats is a dominant brand for such a service in the…