Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. Actor Ricky Gervais has cultivated an image of an irreverent, outspoken comedian who often speaks uncomfortable truth and calls out…
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be used. Earlier search engines gave us information to specific questions mostly pertaining to general knowledge. Google managed to weave in…
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…