I am a Marketing Communications professional with vast experience in advertising agencies in South Asia. I am also a failed entrepreneur with some learning to show for it.
Grounded in traditional advertising, its role in brand building and with a good understanding of tech, digital and new media – best of both worlds. Crafted mobile app strategies and led pitches for app development as an entrepreneur. Creative catalyst with a flair for creative concepts; ability to motivate creative teams based on sound strategy for business problems.
Worked with demanding FMCG and service brands and led agency profit centres with a successful track record in business growth in Mumbai, Bangladesh, Sri Lanka and Bangalore. I have worked with P&G, BAT, GSK, Sara Lee, Wipro Consumer Care & Lighting and ITC Foods to name a few.
Regular contributor as columnist and guest blogger at leading trade & business publications like Economic Times, afaqs, Financial Express and more. Was visiting faculty at IIFM Business School, Bangalore for a brief period, teaching Digital Marketing as an elective.
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6 Comments
Hi Sir,
I used to subscribe to your previous blog through feedburner email feeds. But unable to find the same here on this site (I do not know how to integrate RSS feeds on email).
Dont want to lose you !!
Regards,
Ankit
Thanks a lot. Ankit. I have set up a Feedburner feed and its available now.
Hi,
Your insight on TOI-Hindu Ad. is superb, I enjoy reading your blog. Adding to your lines, i would like to say it is for sure this TOI-Hindu Ad. wont add readers on Hindu's kitty now but it would definitely strengthen the image of Hindu as a serious Newspaper. It would be more recommended newspaper in near future. This campaign could be more suited for those who has to decide what newspaper to buy, what kind of habit they want to make. If Hindu keeps communicating they are ahead of time it could benefit it in longer run in terms of readership. I second your point its double edge sword where Hindu is standing, if they change their content or product what is more salable they would dilute their brand. Its good they working on their communication than their product. Wish Hindu all the best for its all future endeavor.
Hello Mr. Bhat,
Just stumbled onto your site while running a google search for the Hindu v TOI campaigns. Really insightful content. Keep up the great work!
Thank *you* Sheldon for dropping by and the kind words.
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