My weekly compilation of clutter-breaking creative ads is a small tribute to ad agency teams everywhere. A majority of ads are simply ignored. Ads which pass the first test of being noticed and then liked deserve some praise. Kellogg’s: the OG Most brands under-invest on distinct brand assets. A slogan, design element, brand colours – they can all become powerful tools to aid recall and serve as a cost-effective brand reminder. The most famous of…
Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba, Australian Lamb and more. Veeba: mehnat ka phal (the fruit of hard work) We often see ads featuring a clichéd montage of protagonists perform great physical tasks, to cue athleticism or achievement. In contrast we’ve got a set of ads from Veeba sauces promising great reward even for not-so-great when we are at our clumsy…
A majority of ads are simply ignored, leaving only a handful to be even noticed. My weekly curation of clutter-breaking creative ads, including a series on the best ads of 2024, is a small tribute to the ad agencies who manage to produce such work. Let’s look at some fresh work this new year: Audible: more to imagine Cinema, with its audio-visual impact is commonly associated with transporting us to another world, through its visual…
The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. Apple: M4 – no sweat The context: in October 2024, Apple ‘announced M4 Pro and M4 Max, two new chips…
My series of best ads of 2024 spans over four parts (check out the first and second instalments). I curated this compilation by looking at my weekly posts over the last 12 months. Here is part 3 of my pick of best ads of 2024: Volvo: EX90 – imagining what would be This ad for Volvo, released in October was shared widely on social media in December after the teaser reveal of Jaguar’s new brand…
While I was busy compiling my list of best ads of 2024 (Part 1 and Part 2 for now) there were some clutter-breaking creative ads which got talked about in social media. Here’s a quick roundup of ads from the past week or so which caught my eye: Apple Holiday: Heartstrings My all-time favourite holiday ad from Apple is ‘Misunderstood’ from 2013. Usually I can guess the likely twist in the tale but that one…
My picks for the list of the best ads of 2024 is a bit long (you can read the first part here). The second instalment includes ads from iPhone, Channel 4 and more. Privacy on iPhone: Flock Context: the business of models of Google and Apple are different. The former depends on revenues gathered from advertisers who in turn depends on information they collect from Google by way of user behaviour on the web. Even…
Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there. The best creative ads of 2024 is a compilation from those handful which we managed to notice and comment on. DoorDash: all the ads The context: Super Bowl is an important event in the marketing calendar for brands in the US. It is perhaps the most sought after brand property as an advertising platform with…
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. But not all have the arsenal available to Nike. The brand enjoys a halo built around a magical mix of…
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the most talked about on social media, for various reasons. My weekly compilation of clutter-breaking creative ads includes these and more. Disney: a boy and an octopus One doesn’t look for logic in a Disney film. It’s more like magic that one expects. A new film for the holidays tells the unlikely story of a little…