Every year, Christmas themed ads are the highlights of the global advertising calendar. The festive season naturally seeks a spike in consumption across categories and hence many brands invest in campaigns to be in the consideration set. UK retail brands such as John Lewis, M&S, Lidl among others dominate the buzz around such campaigns. This week my curated list includes these and more. Waitrose: Sweet Suspicion I think it’s a misconception among some creatives in…
After ASICS, the screen personality of actor Brian Cox is used creatively in a hilarious ad for Uber Eats. This and other clutter-breaking creative ideas in my weekly curated list, which has been ongoing for a few years now. Apple M4: No sweat Apple made a slew of announcements recently focused on the Mac lineup. The powerful M4 chip became part of the iMac, MacBook Pro and the new Mac Mini. Traditionally, Apple devices have…
It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion, jewellery, food and more. In this week’s compilation of clutter-breaking creative ads both feel-good and quirky, funny ads across categories. NPCI BHIM: Meethi Diwali ‘Spend more with us and we will donate a portion of the proceedings to a good cause’ is a common festive theme. A new ad, promoting the use of BHIM UPI…
The recently concluded Chicago Marathon saw many brands being associated with it as sponsors. Nike’s efforts bubbled up on the social media platforms. I attempt to curate a list of such clutter-breaking work every week. Nike: Stairs A few months ago, Nike kicked up a storm on social media with their powerful ‘Winning isn’t for everyone’ campaign. In my view, it depicted the mindset of the top 1% of professional athletes worldwide realistically without demeaning…
Every week I attempt to curate a list of smart creative ideas including ads, brand identity and more. This week, a charming spot from Lloyds Bank, outdoor for Coca Cola Tacos and more. Lloyds Bank: Daddy daughter Advertising is magic when it brings together business strategy, an insight into human behaviour and creativity. Aside from a new brand identity, Lloyds Bank in the UK has launched a new ad which showcases the benefit of a…
Every week, I attempt share a compilation of clutter-breaking creative ads. This week, ads from Nationwide, Uber Taxi, Tasmania Tourism and more. Nationwide: Mist Me Strategically the ad series in UK, featuring the CEO of a fictional ‘A.N.Y Bank’ is sound. It highlights the features and benefits of Nationwide without getting into a direct comparison by naming any competitor (some brands take that approach too). The ‘uncaring’ boss (portrayed so well by Dominic West) and…
Every week I attempt to share curated list of clutter-breaking creative ads, including the occasional design & packaging work. This week’s compilation included new work for Lufthansa, Burger King and more. Lufthansa: a new travel experience I had taken potshots at Lufthansa’s ‘Yes’ campaign idea on LinkedIn a few months ago. Devoid of any context, just a ‘yes’ and the logo seemed puzzling. The ‘Yes’ platform has been given a context in a new ad…
I attempt to share a curated list of clutter-breaking creative ads every week. Here are campaigns from John Lewis, Asics and more which caught my eye this week. John Lewis: The Window UK-based ‘big retail’ brands have been at the forefront of massive, big-production Christmas ads for years. It is perhaps one festive season campaign which sets up a lot of expectations – even beyond advertising & marketing trade portals. The ‘John Lewis Christmas ad’…
My weekly compilation of creative ads is a small tribute to the efforts of marketing & advertising teams everywhere. Aside from the ads, it takes innovative thinking to come up branding efforts like Lego McLaren and Apple Intelligence, which feature in this week’s list. PayPal: Everywhere Sometimes, an idea might sound silly on paper, but fits so well to the concept when executed well. PayPal’s new rewards program is described thus in the press release:…
Every week, I attempt to curate a list of clutter-breaking creative ads. Occasionally, I comment on trends pertaining to the ad industry. In this week’s collection: ads from Nike, Lancôme and more. Nike: winning isn’t comfortable Earlier this year, the ‘Winning isn’t for everyone’ ad fuelled a polarised debate on the internet. Some saw it as highlighting the wrong side of competitive sports. I personally thought it truly represented the mental resolve of top sports…