Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
Every week I attempt to curate a list of clutter-breaking creative ads. And occasional commentary on the business of advertising. This week, ads from British Airways, Sennheiser and more caught my eye. British Airways: Business Class One of the hallmarks of super-premium and luxury segment in any domain – be it hotels, cars or airlines is to convey a sense of exclusivity to the core consumer. In hotel brands we see that in the form…
I attempt to share a curated list new creative ads almost every week. But I wasn’t much enthused about any of the new work I came across recently. So I dug into my archive of ads and picked a list of ads which won awards at Eurobest or Epica Awards more than a decade ago. Volkswagen: Parking Assist An ad which is anchored on perceptions or jokes about women drivers may get a lot of…
My weekly compilation of creative ads has been a regular affair since 2017, even though this blog has been active since 2008. Do read this week’s curated list and share your views. Apple: The Relay Among the many hallmarks of advertising from Apple, what I respect & admire most is that every story is strongly anchored on a product benefit. Yes, they did have ‘Think Different’ which was more of a philosophical approach to who…
Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important task of an ad is to be simply noticed first. Once a brand has its consumer’s attention, rest of the goals like engagement, relevance and effecting a behavioural or attitudinal change, makes sense. Here are a few creative ads from the past week which caught my eye: Bata: Stronger Inside The 40 & 50+ age…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to brand management and advertising agencies since a majority of ads are not even noticed by consumers. This week, continuing campaign from Bodyform, new outdoor for iPad and more. Suzuki: Swift: best kept secret Exclusivity is a badge sought after by consumers in some categories . The limited edition model or a rarely spotted fashion accessory can become objects…
‘What’s better than an ad with Dua Lipa? An ad BY Dua Lipa’ says the social media post from Porsche. Aside from this, there were ads from Uber & Fila which caught my eye this week – as party of my weekly compilation of clutter-breaking creative ads. Dua Lipa for Porsche: all electric During my ad agency ads, I remember seeing print ads from ad agency Fallon McElligott for the brand – many of them…
I usually spend some time over the weekend to watch new ads, read about the latest campaigns and curate a list. On most occasions, the pickings are poor. On rare occasions, such as last week there is a surfeit of good work. Nike: Winning isn’t for Everyone Relatively speaking, Nike has a much higher share of ‘on-brand’ and ‘much talked about’ ads. Even for them, there can phases where it feels they haven’t given that…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies & brand teams because even creating which are simply noticed – not ignored, is so difficult. In that context, where a majority of ads are simply not seen it’s a huge achievement to create ads which are noticed and liked. Channel 4: Paris 2024 Paralympics – Considering What? The team at the in-house creative department of…
“Ninety percent of everything is crap” goes the adage known as Sturgeon’s Law. Same is true for advertising too. Breaking through the information & media clutter with creative ads is not easy. Every week, I attempt to share a few such ads which caught my eye. Here are a few ads from the past week or so. BBC: Paris Olympics 2024 Close on the heels of the Paris Olympics theme film from Omega, comes this…