As with every week (well, almost) I present a short compilation of ads which caught my eye. This week: more moment marketing, quirky ad for Visit Oslo among others. Visit Oslo: is it even a city? Selling a destination – be it a city or country is not comparable to selling a consume product or durable. First, consumers seek an experience visiting a new tourist spot. That may not always be the case with other…
Every week I attempt to share my pick of clutter-breaking ads. I have been doing it for several years now setting aside some time every weekend. This blog has been around since 2008 and focused on critiquing ads for the first few years. I realised my folly as I was very much part of the ecosystem back then which produced such ads. I then switched to sharing good work which hopefully inspires some in advertising.…
Every week I attempt to share a curated list of clutter breaking creative ads. The first and most important task of creating ads is to be noticed by the right, relevant audience. Aspects like memorability, and driving a behavioural or mindset change come later. Here are a few campaigns & issues which caught my this past week or so: TUBI: more popular than At Trikaya – my first ad agency, there used to be the…
Every week I attempt to compile a collection of clutter-breaking creative ads. Here are a few which caught my eye this past week or so. Monzo: money feels different Europe is considered a pioneer in offering digital-only banking services. I have heard of brands like Revolut and Monzo before. Compared to traditional brick & mortar branch-banking based legacy brands, these services promises ease of use and personalisation as core benefits. The concepts of a physically…
Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. O Boticario: Tempest Many brands see Mother’s Day as an opportunity to advertise. In a way, they make it about themselves and not about mothers. A majority of such efforts force fit the brand in the…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…
The process of creating advertising is not as easy as it might look to the outside world. Creative ads are those which still get noticed despite challenges like vague briefs, whimsical approval system and such like. My weekly compilation of creative ads is a small tribute to agencies & brand teams. This week, views on current advertising trends and a collection of creative ads. The moment marketing bug The moment marketing trend is driven by…
Every week, I attempt to curate clutter-breaking creative ads. Occasionally I share some views on industry trends. This week my compilation includes ads from South Africa, India and UK among others. Chicken Licken: make your family proud Sometimes, a round about way of connecting the product to a seemingly unconnected story works if the build up, the plot and script is interesting and very importantly – the ‘aha!’ moment has a link (however tenuous) to…
Every week, I attempt to share a compilation of creative ads. Occasionally some commentary on the business of advertising. This week, aside from a handful of creative ads, some views on advertising for luxury brands. Prada: The Galleria Planning and executing advertising for luxury brands is very different from that of ‘regular’ brands (including the premium brands). In select categories such as fashion & fashion accessories (watches, for example), perfumes, real estate, automobiles and resorts…
Every week, I attempt to share a compilation of creative ads and occasional commentary about the business of advertising. Here are some campaigns of late which caught my eye: British Airways: windows I’ll admit that I didn’t ‘get’ the idea when I saw the billboard images on social media (I am not alone). But it definitely was striking and bold. The penny dropped when I read the context: The OOH images capture the wonder on…