Every week I attempt to share a curated list of creative ads. In this week’s list ads from Chase, DeBeers, Neutrogena and more. Chase: The Next Thing The format of a montage of visuals set to a jingle is quite common in advertising for decades. Yet, only a handful manage to strike a chord and become memorable. In my view, the magic happens mostly due to a right combination of visuals and the jingle. Such…
Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads from Dream11 released to coincide with the new season of IPL were much talked about. A new set of ads from Dream11 among others, are part of my list this week. Dream11: who is in your team? The context: IPL is a much sought-after media property in India. It can be compared to the Super…
Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It’s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. Most of them are mediocre and hence it is so refreshing to see a genuinely creative ad which ticks all…
I have been a fan of magazines since I was a kid. I don’t know what it is about them that I find attractive. Maybe it’s the writing, the story ideas, the design, the ads one sees in them or they all come together magically. I used to crave for National Geographic, LIFE, New Yorker and Forbes among the international titles. Among Indian magazines, I recall imprint (yes, spelt with a lower case i), MOVIE…
Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share some views on issues relevant to the ad industry. This week, ads from Sky Bet, Axe and more: Sky Bet: Cheltenham Festival Some lines convey great copywriting at one glance and bring a smile. The one about GOAT being a horse is one such. This campaign released a couple of weeks ago for a racing…
Every week I attempt to share a curated list of creative ads. This week, the best ads in my book include new work for UPI in India, StreetEasy in the US and Aruba Tourism in South America, among others. UPI: offer credit on UPI Unified Payments Interface (UPI) is an ‘instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones’. In India, both consumers and merchants have adopted this payment mechanism…
Every week, I attempt to share a curated list of clutter-breaking creative ads. Occasionally, I share some views on industry trends. This week’s blog post is a compilation that includes ads for Native RO and Glenmorangie among others. Native RO: filter toh pagal hai In India, Eureka Forbes was synonymous with water filters for home use. Brands like Kent RO tried to eat into the share without taking a direct, combative stance of ‘why better’.…
My weekly compilation of clutter-breaking creative ads is a small tribute to ad agency teams everywhere. A majority of ads are simply ignored. Ads which pass the first test of being noticed and then liked deserve some praise. Kellogg’s: the OG Most brands under-invest on distinct brand assets. A slogan, design element, brand colours – they can all become powerful tools to aid recall and serve as a cost-effective brand reminder. The most famous of…
Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba, Australian Lamb and more. Veeba: mehnat ka phal (the fruit of hard work) We often see ads featuring a clichéd montage of protagonists perform great physical tasks, to cue athleticism or achievement. In contrast we’ve got a set of ads from Veeba sauces promising great reward even for not-so-great when we are at our clumsy…
The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. Apple: M4 – no sweat The context: in October 2024, Apple ‘announced M4 Pro and M4 Max, two new chips…