‘People read what interests them. Sometimes its an ad’ is part of a famous quote by advertising legend Howard Gossage back from the 1950s. We can extrapolate it in today’s context to cue that people would watch (or ‘engage with’ shall we say?) what interests them. Clutter-breaking creative ads are hard to come by; here are a few including AirPods Pro’s ‘Jump’, which caught my eye the last week: Apple Air Pods Pro: Jump As…