Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’ theme: According to the airline’s press release, the new look is shaped around the reimagining of the iconic Indian window shape into a golden window frame, which became central to the new brand’s design system that is intended to symbolize the “window of possibilities”. Source https://twitter.com/airindia/status/1689658623516102656?s=20 As part of the launch, there is also a…
Just Do It. Intel Inside. Because I’m Worth It. Fill it. Shut it. Forget it. There are some things money can’t buy. For everything else there’s Mastercard. Are they merely words strung together or clever word play? No, they are powerful, distinct brand properties which have contributed in creating brand preference (many in categories where genuine product differentiation is hard to come by) and hence driving purchase and loyalty. Is the Air India Maharaja or the…
The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too have shared 30+ great campaigns of last year in three parts. Here are a few clutter-breaking creative ideas I came across over the past few days including the much talked about Burger King’s new brand identity, ad film for BBC and more. Burger King brand identity: making retro cool Going by internet reactions from the…
The pop of a champagne bottle signals celebration. A steak on a sizzler makes you salivate. In the 70’s, the Big B’s baritone was a symbol of his ‘angry young man’ persona. The sweet sound of a leather ball on bat, conjures images of a trademark Tendulkar drive. The cacophony of ‘patakas’ heralds the arrival of Diwali. The ringing of bells connotes prayer. In our lives sound has meaning. More importantly sound creates moods, feelings and…