Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the percentage off and ‘amazing deals’ get highlighted. In multi-brand, multi-category aggregator platforms, it’s even tougher as everything ‘should’ be prioritised…
Every week I attempt to curate a list of clutter-breaking creative ads. And occasional commentary on the business of advertising. This week, ads from British Airways, Sennheiser and more caught my eye. British Airways: Business Class One of the hallmarks of super-premium and luxury segment in any domain – be it hotels, cars or airlines is to convey a sense of exclusivity to the core consumer. In hotel brands we see that in the form…
‘What’s better than an ad with Dua Lipa? An ad BY Dua Lipa’ says the social media post from Porsche. Aside from this, there were ads from Uber & Fila which caught my eye this week – as party of my weekly compilation of clutter-breaking creative ads. Dua Lipa for Porsche: all electric During my ad agency ads, I remember seeing print ads from ad agency Fallon McElligott for the brand – many of them…
Every week, I attempt to share a compilation of creative ads and occasional commentary about the business of advertising. Here are some campaigns of late which caught my eye: British Airways: windows I’ll admit that I didn’t ‘get’ the idea when I saw the billboard images on social media (I am not alone). But it definitely was striking and bold. The penny dropped when I read the context: The OOH images capture the wonder on…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams everywhere who create such work – as being noticed is the first job of any advertising. Here are a few which caught my eye this week: Barilla: recipe for togetherness The ill-effects of excessive screen time and our tendency to ignore others in a social or even family setting by staring into our mobile screens…
In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: B&Q: later means never As…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: Visit Dubai:…