TagInfluencer

Influencers: losing influence among marketers?

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According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues involved:   Influencer marketing: origins and after About a decade ago when blogging was popular, automobile brands would first reveal details of a new model to that...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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