Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a stunt from the mobile network, EE in the UK, TV spots from Apple, John Lewis and more. EE: a close shave for actor Tom Ellis Product demonstration is a…
Every week I curate a set of creative ads which break the clutter and deliver a compelling brand message either through entertainment or an execution which evokes an emotion. This week’s compilation includes an ad for iPhone 12, Ford UK, Fisher-Price and more. iPhone 12: fumble The hallmark of an ad from Apple is focus. Without any intended pun, the focus is on the product and its benefits. There are several brands which create ads…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an ad from OnePlus to announce their partnership with Hasselblad, funny spot for Highkey low-sugar snacks and more. OnePlus: LunarLand The mobile handset market has several dynamics at play:…
Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best of’ lists across categories. Advertising is highly subjective – what may be liked by one could be hated by another. But I guess most of the ads in my picks of best ad campaigns of 2020 would be universally liked. Here are some more ads (in no particular order) which were…
Clutter-breaking creative ads are hard to come by simply because they are hard to make. Only a handful of ads that are produced get noticed. An even smaller number will be remembered, recalled and linked to a positive association for a brand. So here’s to all those who work hard in crafting clutter-breaking creative ads which resonate with their audience. Here’s a short compilation of ads for the week ending October 30, 2020. GE: Building…
Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is the No.1 job of any paid promotion – be it a traditional ad or its new avatars such as Instagram posts and tweets. If the ad goes unnoticed everything else is academic. Here are a few compelling creative ideas of the week ending Aug 7, 2020. iPhone: Shot on iPhone by Academy Award® Winner Damien…
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the other one for iPhone & Apple Watch in 2020. It showed the advancements in technology and storage capacities in twenty years. Many pointed out that it also highlights the consistency in Apple’s advertising over the years. While the focus was on aesthetics of the two hoarding designs two decades apart, there are a few other…