Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. The phrase ‘going into a shell’ is often used to cue an introvert’s behaviour. A new ad for Barnardo’s a…
Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Here are some ads which caught my eye this past week. Heinz: the wait Can meaningful product differentiation be possible in a category like ketchup? Heinz enjoys a lot of popularity and loyalty. In 2023,…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is just over. And like clock work, all that we have come to associate with such events have happened: rumours about what is going to launched, leaks of product features, media commentary and so on. The live event on Sep 12 had its share of opinions on social media platforms. I was amused at the snarky…
Since 2015 I have attempted to publish a weekly compilation of of clutter-breaking creative ads. It is a small tribute to brand & advertising teams everywhere for their efforts to break away from the clutter – which is a tough first task of any advert. In today’s media clutter and ‘noise’ it is even harder to be noticed. Here are some clutter-breaking ads from the past week or so, which caught my eye: TAB: Australia’s…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons. In my view, a majority of them genuinely prefer the product experience – be it on the Mac, iPhone or any of the other Apple products. If the user has multiple devices and services (such as Apple Music) then the benefits of the ecosystem could be a big reason for Apple love and can also…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to the Google ecosystem where advertising revenue garnered through user’s personal data is the business model. A new ad dramatises the pitfalls of the ‘other’ ecosystem in the context of health data. Privacy on the iPhone: the Waiting Room It’s quite likely that we all must have witnessed an instance of data ‘tracking’ us across the…
I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…
Over the last couple of weeks, my social media and TV time was much less than usual, thanks to (I should really be thankful and not just mean it as ‘due to’) some travel. I did not pine for any of the streaming shows, news channels, sport telecasts or social media feeds. Of course, I welcomed it as a break and maybe sooner or later would have wished I had all my devices and a…