Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and executes most of the brand’s campaigns either in-house or through their long-time ad agency partner TBWA\MediaArtsLab, which is exclusively dedicated to Apple. Their classic campaigns such as ‘Think Different’ were from Chiat-Day. In many markets, ads created by this team run as is, across platforms – TV, print and outdoor. If the ad is for…
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. In this campaign, Faber-Castell mimics the visual style of the famous ‘Shot on iPhone’ series. The twist? The image is…
I attempt to share a curated list of clutter-breaking creative ads every week. I could not publish one last week and so here’s a round up of ads from the last couple of weeks or so. You can catchup on my past compilations and occasional rants on advertising, here. Uber Eats: Banderas, Jude Law, Bradley Cooper Over the last couple of years, Uber Eats has released some compelling ads to cue that you can order…
Every week I attempt to curate a list of smart creative ideas including ads, brand identity and more. This week, a charming spot from Lloyds Bank, outdoor for Coca Cola Tacos and more. Lloyds Bank: Daddy daughter Advertising is magic when it brings together business strategy, an insight into human behaviour and creativity. Aside from a new brand identity, Lloyds Bank in the UK has launched a new ad which showcases the benefit of a…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
I usually spend some time over the weekend to watch new ads, read about the latest campaigns and curate a list. On most occasions, the pickings are poor. On rare occasions, such as last week there is a surfeit of good work. Nike: Winning isn’t for Everyone Relatively speaking, Nike has a much higher share of ‘on-brand’ and ‘much talked about’ ads. Even for them, there can phases where it feels they haven’t given that…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. The phrase ‘going into a shell’ is often used to cue an introvert’s behaviour. A new ad for Barnardo’s a…
Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Here are some ads which caught my eye this past week. Heinz: the wait Can meaningful product differentiation be possible in a category like ketchup? Heinz enjoys a lot of popularity and loyalty. In 2023,…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…