Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising. It is seen as a great opportunity to create awareness, affinity, drive sales and imbue a brand with ‘cool quotient’ just by association. The ad meant to be aired on the…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining popularity. According to the Boston Consulting Group, the the Indian over-the-top (OTT) industry has the potential to reach a market size of $5 billion by 2023. The report outlines a few key parameters driving this change: access to affordable data, mobile phone penetration in the rural areas, increasing affluence and adoption across demographics like women…